A direct leather-goods partner near Florence.
FRAYDA works with independent brands that want direct access to development and production. The conversation stays close to the people making the product, from first brief to finished order.
A product becomes stronger when the people imagining it can stay close to the people making it.
FRAYDA grew from that belief. We built the atelier for independent designers, concept stores and emerging labels that want the depth of Florentine leather-goods making without losing sight of their own point of view.
That means the conversation stays direct. The person discussing proportion, leather or construction with you is connected to the work that follows. Questions are answered before they become costly assumptions. Decisions remain visible from the brief through the approved sample.
We work in two directions: from our design library, where a resolved silhouette can be shaped around a brand; and from original ideas, where we develop the pattern, prototype and production standard from the beginning.
The result should not look like FRAYDA. It should feel unmistakably like your brand—only now as an object made in Florence.
Direct project communication from the Italian leather-goods district.
Pattern, materials and construction are resolved through a physical sample.
The signed-off sample becomes the reference for the production run.
Private-label details, packaging and project information stay connected.
Via Avogadro 32, 2nd floor, 50019 Sesto Fiorentino (FI), Italy
Our atelier is in Florence, where leather-goods making brings design, material knowledge and production into one working culture.
Showroom visits by appointment.
Request an appointmentBring the point of view. We will help give it form.
A brief is useful, but a sketch, a reference or a sentence can be enough to begin. We respond within two business days.